5 edition of Brand asset management found in the catalog.
Brand asset management
Scott M. Davis
|Statement||Scott M. Davis.|
|Series||The Jossey-Bass business & management series|
|LC Classifications||HD69.B7 D38 2000|
|The Physical Object|
|Pagination||xvi, 265 p. :|
|Number of Pages||265|
|LC Control Number||00008013|
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Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." ―Phil Kotler, Cited by: Brand Asset Management Group is a team of investment professionals dedicated to connecting all areas of your financial life.
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Brand Asset Management is an entertainment agency which strives to introduce fresh talent into the 1/5(1). Book Review: Brand Asset Management by Scott Davis Brand Asset Management by Scott Davis discusses the development of a brand image that sells within the modern market.
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Davis. Publication date Topics Brand name products, Product management, Brand name products -- United States, Product Pages: Buy Brand Asset Management P: Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management) 1st I.e.
2nd Ed by Davis (ISBN: ) from Amazon's Book /5(2).