Last edited by JoJojas
Wednesday, July 29, 2020 | History

5 edition of Brand asset management found in the catalog.

Brand asset management

Scott M. Davis

Brand asset management

driving profitable growth through your brands

by Scott M. Davis

  • 297 Want to read
  • 14 Currently reading

Published by Jossey-Bass in San Francisco .
Written in English

    Subjects:
  • Brand name products,
  • Product management,
  • Brand name products -- United States,
  • Product management -- United States

  • Edition Notes

    Includes index.

    StatementScott M. Davis.
    SeriesThe Jossey-Bass business & management series
    Classifications
    LC ClassificationsHD69.B7 D38 2000
    The Physical Object
    Paginationxvi, 265 p. :
    Number of Pages265
    ID Numbers
    Open LibraryOL15509444M
    ISBN 100787950777
    LC Control Number00008013
    OCLC/WorldCa43227275

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Davis. Publication date Topics Brand name products, Product management, Brand name products -- United States, Product Pages: Buy Brand Asset Management P: Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management) 1st I.e.

2nd Ed by Davis (ISBN: ) from Amazon's Book /5(2).